If you’re looking for work, you’ll want to tighten up your LinkedIn profile. Think about what recruiters would be searching for when they’re looking for someone with your skills and qualifications, and then tailor your headline accordingly, incorporating keywords.

For example, instead of simply saying that you’re a “financial analyst” you might write “financial analyst specializing in audit, risk, and compliance.”

You also want to weave keywords into your summary, says Brenda Bernstein, author of How to Write a KILLER LinkedIn Profile. You can do that by listing your “specialties” at the bottom of the summary section, she says. 

Outreach advice

If you’re looking for a new job, you’re likely sending a lot of cover letters or emails introducing yourself. Jonathan Tisch, co-owner of the New York Giants and co-chairman of the board of Loews Corporation, has some email advice.

“I learned something in my first month at Loews Hotels in 1980,” he told The New York Times. “My boss told me that whenever you’re writing a letter — and it applies to emails today — never start a paragraph with the word I, because that immediately sends a message that you are more important than the person that you’re communicating with.”

As Inc noted, Tisch didn’t exactly stick to his own rules. His paragraph explaining why you shouldn’t start paragraphs with I starts with I. Rules were made to be broken, I guess.

But this advice isn’t just about your writing style. “When you start to train your thinking about how to not use I, you become a better writer, and it teaches you how to really think through an issue,” Tisch added. “What are you really trying to say, and how are you going to say it without starting the paragraph with the word I?”

So think about the needs of the position, and how you can make life easier for the person you’re emailing.

See Also: 6 secret tricks employers use to test you during interviews